Marketing management has gone through great changes

Marketing Management The Big PictureMarketing management is one generic discipline in business that lays it focus on various applications of business techniques which include marketing resources and marketing activities management. In this case therefore, the book Marketing management: The Big Picture offers the whole overview regarding the integrated strategy-through-execution process. This is the framework that will allow students to have a better understanding of strategic marketing as a system whereby changes in one aspect will tend to affect others. In the same case, strategic decisions also have executional consequences. read more